Member Engagement is UP!

Greetings Members! Welcome again to our weekly update! Last week I discussed my goal of scheduling programming for the remainder of 2017. Please visit our website calendar to find great programming for the rest of the year. In addition to our great monthly member meetings, I have added a member sponsored Happy Hour. These are complimentary meetings for our members, and hosted each month at a local business. If you would like your business to host, contact me at [email protected] and I will let you know the available dates.

I am also hosting Coffee with the President! Once a month I invite you to stop by the Chamber office for coffee and pastries to start your day. These events are an informal way for you to get to know other chamber members. Check out our calendar for specific dates and don’t forget to register.

The Board of Directors met for our monthly meeting last week. We were updated by our IT Firm, Minnesota Interactive on our email communications and online member engagement. We are very encouraged because our member engagement rates have risen by 12% from our 2016 rates. We are now boasting an email open rate of 25% (industry average is 17%) and rising.

What this means for you, the members, is that you are actively engaged in what we are doing and actively connecting with other members! While I have your engagement, I would like you to consider marketing yourself to our community. In this email, you will notice a top banner ad for RB Honda, and a bottom banner ad for Midland title. Banner ads are one way for you to actively get your name in front of 730 contacts.  My second recommendation, for best bang-for-your-buck, is to advertise on a sub-category directory page.

Did you know that it only costs members $35 a month to be featured on sub-category directory page. Notice the banner for Attractive Landscaping; this is a great way to target the very audience who is coming to the directory to find a landscaping service. The reach for this is broader than just our email list. I receive calls daily from Residents looking for business recommendations. They call the Chamber because they believe that if a business in their community is a chamber member, then they operate ethically and that is where they want to spend their dollars. This is one great benefit to your membership. Check out all the advertising options with the chamber here.