Road Trip!

Mid-America Chamber ExecutivesI wrote previously about professional development and the need to attend conferences. This week I attended the Mid-America Chamber Chamber Executives annual conference in Sioux Falls, SD. Mid-America Chamber Executives (MACE) is made up of chamber professionals belonging to their state chamber executive organization or state chamber of commerce in the six-state area of Iowa, Minnesota, Nebraska, North Dakota, South Dakota and Wisconsin. MACE is the go-to organization for chamber news, resources and networking in the Upper Midwest and is served by a board of directors. 

I made the four hour commute just in time to kick off the three day extravaganza with keynote speaker, Harrison Coerver, Harrison Coever & Associates who wrote the book, “Race for Relevance: 5 Radical Changes for Associations“.

Race for Relevance provides a no-nonsense look at today’s realities and how chambers/associations operate and what they need to do to remain relevant in the future. Based on more than 40 years of combined experience working with more than 1,000 organizations, the authors examine 5 key areas where the traditional approach that organizations have taken in the past needs to be altered. The 5 key areas of change are:

  • Overhaul the governance model and committee operations (and get the right people focused on the right things).
  • Empower the CEO and leverage staff expertise.
  • Zero in on your member market.
  • Rationalize programs and services–and focus where you can have an effect.
  • Get the supporting technology framework right.

I was very pleased that the RCOC appears to be on track for remaining relevant to our members!