Weekly Update 12.11.18

Headway Emotional Health Services


Richfield Chamber Holiday PartyThe Holiday Party is here and we can’t wait to celebrate with our Chamber Members! Every year, the Chamber hosts the annual holiday party as a way for members to enjoy each other’s company and solidify the great relationships they have built. This year the party is hosted at Vinocopia. Marion Dauner, Vinocopia’s General Manager, graciously opens her wine tasting room to Chamber members and pours an amazing selection of wine for us to enjoy.

In partnership with the Richfield Liquor Stores, all wines poured at the holiday party are available to Chamber members at a discounted rate; just in time to stock your bar for all the parties you’re throwing and attending this holiday season. We encourage support of our municipal liquor stores because those sales go directly back into our community and help fund our Richfield Parks & Rec department. It’s a very simple way of supporting this community.

The Chamber also supports a local non-profit at the holiday party as well. If you remember last year, we raised money for the Richfield Historical Society. This year, we are honoring the Richfield Circle of Excellence Non-profit of the Year- V.E.A.P.!

We will be accepting perishable food donations as well as a suggested $10 donation at the door.

Did you know that for $78, V.E.A.P. can feed a single person for an entire year!

We also would like to thank our holiday party sponsor, Candee Haagenson with Liberty Mutual. The Chamber has partnered with Ms. Haagenson and designated V.E.A.P. as the charity to give back to this month. So, would you like her to donate $20 to V.E.A.P. for FREE? She will donate $10 for EVERY new quote that is received when you mention V.E.A.P. That means if you elicit a quote for your home AND auto, you will be rewarding $20 to V.E.A.P.! Call Candee Haagenson at 612-486-3348 or send her an email, Candace.Haagenson@libertymutual.com and she will donate $10 for every insurance quote that you request. *some exclusions may apply

We would also like to take a moment to thank Headway Emotional Health for sponsoring the holiday party as well. This time of year is filled with hope and well wishes, but we recognize that it may also be difficult for some. Mental health is an important topic and the Chamber will be offering solutions for our members and their employees in the coming year. In an effort to maintain a positive work environment, businesses must be aware of how stress can affect their employee’s productivity. Headway Emotional Services’ mission is to help you, your children and your family get back on the path toward positive, fulfilling lives. With more than 40 years in operation, Headway’s 200 plus caring staff in Golden Valley, Richfield Brooklyn Center and Hopkins provide comprehensive mental health services, counseling, and educational classes to more than 19,000 families each year. The Chamber will be helping our businesses create a positive work culture in an effort to help our members thrive. We are thrilled to partner with our local member, Headway Emotional Health!


Noteworthy announcements from our Chamber Members:

Havenwood Senior Living is partnering with Seven Hills Preparatory Academy in a holiday card exchange program. If you would like to get in on the action, email Anne@richfieldmnchamber.org so she can connect you!

Congratulations to Xcel Energy for being recognized by the Forbes Global 2000 list of world’s best employers for the second year in a row! Among the thousands of companies considered, 500 earned a place on the list and Xcel Energy ranked 74th in the world!

Dunkin’ Donuts is now open….and there’s a drive thru! If you are treating you company to treats this month, drive thru the local Dunkin’ to pick up a dozen on your way into the office. Did you know they have amazing coffee as well? Go on, treat yourself and your office mates today! Dunkin’ is located on 66th & Penn Ave.

Welcome new Members: Liberty Mutual, Sentext Solutions, Think Mutual Bank, Dunkin’ and Havenwood Senior Living


Fun Fact: Joining your local chamber can positively affect other organizations’ perceptions of your business, and also the views of consumers. Statistics show that 63% of consumers are more likely to purchase from a business that is a chamber of commerce member, and 44% are likely to view those businesses more favorably (Source: American Business Magazine).


Richfield Chamber of Commerce Membership






Is there a topic you are interested in? Chances are there is a group or program within our community working on it. Check-in with the Chamber and we will help connect you to the resources you need. The Richfield Chamber’s mission is to connect businesses for a prosperous community. If you are interested in being a part of that, reach out and get involved today, we’d love to have you!


Vinocopia Wine and Spirits

LegalShield IDShield and The Chamber

October Data Breaches by Type

Unauthorized Access

Unauthorized Access was identified as the primary type of breach incident, representing 42 percent of the overall number of breaches reported by the Identity Theft Resource Center in October, up 12 percent from September.


Hacking was the second most common method of breach, representing 32 percent of the overall total number of breaches in October, experiencing a fall of 14 percent from September. Phishing and ransomware/malware were the two most popular forms of hacking for October, both representing 36 percent of the total breaches categorized as hacking.

Employee Error/Negligence/Improper Disposal/Lost

Employee Error/Negligence/Improper Disposal/Lost was the third most common method of breach, representing 10 percent, up three percent from September followed by Physical Theft, ranked fourth, up eight percent from last month, and Accidental Exposure, down five percent from September.

October 2018 Data Breaches

October 2018 Data Breaches by Type. Information provided by Identity Theft Resource Center

October Data Breaches by Industry

The Business sector topped the list as the industry facing the most breaches in October for the fifth consecutive month, at 42 percent of the overall number of breaches. The Medical/Healthcare sector was the second highest industry with the most breaches representing 32 percent of the overall number of breaches identified in October, down seven percent from last month, followed by the Government/Military sector, representing 13 percent, up eight percent from September. Ranked as the fourth highest impacted industry, the Banking/Credit/Financial sector percentage doubled since last month representing 6 percent, and the Education sector was impacted the least this month with five percent of total breaches.

Unauthorized Access impacted the Education, Business, and Government/Military sectors the most representing 75, 49, and 36 percent of the sector respectively, while unauthorized access and hacking tied at 38 percent of the total breaches for the Medical/Healthcare sector. Hacking impacted the Banking/Credit/Financial sector the highest at 60 percent of the total breaches.

October 2018 Data Breaches by Industry

October 2018 Data Breaches By Industry

October Company Breach Highlights

The Pentagon – Department of Defense experienced a cyber-breach affecting U.S. military and civilian personnel in early October. Although an official for the Pentagon stated that no classified information was compromised, 30,000 workers may have had their personal information, travel records, and credit card data exposed.

The U.S. Centers for Medicare & Medicaid (CMS) agent and broker portal, which interacts with HealthCare.gov, was hacked in early October exposing 75,000 individual’s personal data including Social Security numbers, income, and citizenship or legal immigration status.

The Employees Retirement System of Texas learned of a security issue in their ERS OnLine portal which allowed 1.25 million members’ information to be visible to those who logged into the portal. Information exposed included first and last names, Social Security numbers, and ERS member identification numbers.

Hong Kong-based airline Cathay Pacific experienced a data breach affecting 9.4 million international passengers, including US consumers, when an unauthorized actor gained access to their network in March. Information accessed included: name, nationality, date of birth, phone number, email, address, passport number, frequent flyer membership number, customer service remarks and historical travel information.

Richfield Chamber of Commerce Can Help

The Richfield Chamber of Commerce and LegalShield & IDShield affinity partnership is officially active as of 11/1/2018. This means we can offer another tangible benefit to our members and provide additional revenue to the Chamber. The family legal and id plan costs $49.90/month for the general public, which is an exceptional value. A Richfield Chamber member can purchase the same plan for $38.90/month. That’s a 24% discount! The Richfield Chamber of Commerce will receive 4% of the annual premium, paid three years in advance.  For example, if three members sign up for this great service, that would be an additional $163.95 of revenue for the Chamber.
The website with overview videos and direct enrollment will be running in the next few days.




8.8.18 Chamber Update!

Welcome to the Chamber update!  The Chamber has had an amazing year, and that is because of fantastic contributions from our members. We are excited to announce that we are growing and have just hired Heather Lenke to oversee our Sales and Marketing Department. Heather comes to us with extensive knowledge on our Richfield community, how to maximize an organization’s marketing dollars, and what business owners need to get them in front of the right customer. You might know her from the amazing work she does as the current President of Richfield’s Red White and Blues Days. We are excited to welcome her to our chamber team. Please reach out introduce yourself to Heather, heather@richfieldmnchamber.org

As we settle into August, many in our community will be prepping their kids for heading back to school. In addition to our great Richfield Public Schools, we also have some fantastic Public Charter Schools. Did you know that Seven Hills Preparatory Academy, located at 76th and 35W completed a major expansion of their campus last Spring. The project added a 12,000 square foot gymnasium and locker room to their existing 5 story building. Seven Hills was also awarded the Minnesota Charter Schools Innovation Award for 2018. The award recognizes their innovative partnership with fellow chamber member Adler Graduate School of Counseling. Their collaboration was initiated five years ago and has since developed and evolved to match Seven Hills’ growth as well as meet the changing needs, of their students, in the area of counseling.
Check out the YouTube video to learn more: https://bit.ly/2OiLsZW
For a complete list of school options in Richfield, please visit the Chamber directory.

This Saturday, our friends at Therapy of Champions are hosting an open house. If you haven’t tried cryotherapy yet- get yourself over there for some cool- fun (pun intended)! On Tuesday, August 21 the Chamber will be hosting our monthly series featuring Fran Tarkenton and his guest Mitch Mathews. Our One More Customer meeting is open to members and non-members free of charge. This month we will be discussing how small business can compete with the material advantages of large corporations through the underdog mindset. I look forward to seeing you there.
There lots to do in the month of August within our community and with our local businesses. Make sure to check out the online calendar to stay up to date on member activities. Also, as part of your membership, you can upload your events to the calendar as well. Log in to your member account to let the community know what you are doing!

Wellness Update: Anthropometry and Muscle Action: Why Everyone Is Wrong About Exercise Form and Technique

Pick an exercise. Pick an expert. Wrong. Every time.

Every piece of advice about good form is wrong for someone or even most people. There are two very simple categorical reasons: anthropometry and muscle action. Anthropometry is the scientific study of the measurements and proportions of the human body. No two skeletons are exactly the same, with the same lever lengths, or the same ratios. As such, no two people are even close on how they perform any movement. What we call “run,” “jump,” “squat,” “push-up,” or any movement, is a broad approximation which no two skeletons can perform the exact same way. In many cases, two different people can’t even look kind of like they’re performing the same exercise. On top of that, no two people have the exact same point of origin and insertion with muscles, tendons, and ligaments. On top of that, there is something called muscle action, which showcases much more dynamically than can fit in a tidy one-size-fits-all recommendation.

This is no small problem. It leads to various debates, different training systems, and divergent schools of thought about exercise, fitness, and human performance. So I can’t tackle each one without a book deal. But I can give you a few examples to help you understand how everything you’ve ever learned about form and technique is AT LEAST sometimes wrong for most people or always wrong for some people.

Anthropometry And The Squat

*big breath in*
Ok. Where can we begin that most people agree? Well, probably most will agree that a squat involves concurrent hip/knee/ankle flexion followed by concurrent hip/knee/ankle extension. After that, everyone fends for themselves. Some people advocate narrow foot stance, some medium, some wide. Some people insist on parallel feet, some toe out, a few toe in. Recent debates center around femoral rotation, torso position, and “butt wink.” We could go on all day. But let’s try to abbreviate this with a simple thought experiment.

Imagine creating a robotic arm comprised of three segments (each representing shin, femur, spine) on a base (representing foot). No matter what, the three vertical segments will be 18 inches tall. The obvious iteration is three 6 inch vertical segments. But now imagine 3:5:10 versus 10:5:3 and so on. You’ll soon discover that the exact same height in variegated distribution dictates different angles when you bend at the two fulcra. This IS anthropometry. With three men and three women who are all 5’7″, we will have SIX different configurations of lever lengths. This will make one or two perfectly suited for any form or technique that you just arbitrarily make up while four to five will be wholly incapable of the same.

Cut out sheets of paper with the same idea and test for yourself. Two people of the exact same height but different lever ratios CANNOT squat with the same body position. So everything you’ve ever heard about “keep chest up” or “don’t let knees past the toes” is 100% untrue for many people all of the time. Make the top and bottom segment short with the middle segment long, and you’ll find that a “deep” squat doesn’t work out so well for people with disproportionately long femurs. The center of gravity falls completely behind the base, which, of course, is mechanically impossible for a human.

I will go toe-to-toe with any guru, any expert, any Olympic coach, any famous authority who disagrees. Scientists have collected tons of data on normal variance of human bone lengths and ratios, and there is a BROAD variance. And that’s just POSITION. Once you punch in Newtonian physics, you find that some force production is humanly impossible without the right levers. Simply, some people are built for some movements; some people aren’t. Thus, one recommendation of form or technique does not suit all individuals.

Muscle Action And The Triceps Extension

It’s ostensibly simpler than the squat. But that’s where muscle action complicates the matter. I’ve heard many coaches over the years demand that athletes or clients keep the elbow in a fixed position while training triceps (or biceps for that matter). Oops. It looks like they didn’t consult basic physiology 101.

The long head of the triceps originates above the shoulder joint. Yes, the muscle action of the triceps isn’t just elbow extension. It’s also SHOULDER extension. This actually means that if you don’t move your elbow you aren’t training the long head of the triceps through its action.

Flip this around, and more or less the same (but inverted) can be said about the biceps. The action of the long head of the biceps is SHOULDER flexion. If the elbow doesn’t move during a curl, you aren’t training the biceps through its action.

Overlay this understanding onto… well… the whole body. Yep. Everything you’ve heard is a lie.

Anthropometry And The Kettlebell Swing

There’s actually quite a bit which should be addressed with kettlebells and ignorance; but I’m going to keep the discussion relegated to just the swing and just one school of thought.

There’s an authoritative organization, group of advanced instructors, and even a certification whose proclamations about proper swing form are inexcusably wrong. I won’t name them. I won’t go through all of their faults. But I will completely and utterly destroy one of their beliefs.

They DICTATE that the only proper swing technique is with completely retracted shoulders. In addition to this demand, they require that the kettlebell pass BEYOND the pelvis at the bottom of the swing. Think about what this must mean for a minute. Then, consult the anthropometry tables: https://multisite.eos.ncsu.edu/www-ergocenter-ncsu-edu/wp-content/uploads/sites/18/2016/06/Anthropometric-Detailed-Data-Tables.pdf. From the shoulder to the wrist, human reach is 15-21 inches (page 30). As you retract the shoulders, you create a diagonal which effectively shortens the vertical reach, moving the origin (the shoulder) behind the body while the hands must hold the kettlebell in front of the body. You’re left with a 13-19 inch tether. But here’s the kicker, the average distance from the shoulder to the bottom of the pelvis is 19-26 inches (page 28). So, a 13-19 inch tether MUST pass beyond a 19-26 inch blockade? Only anthropometric statistical outliers can achieve this “form.” In fact, they have to be double outliers. They need to be excessively short-torsoed while also being excessively long-reached. And, in that authoritative organization, we find exactly that: super short torsos and extremely long reaches. Their master instructors are all built the same. Their “form” recommendations are actually at odds with the overwhelming majority of skeletal ratios in humans. Most people CANNOT contort the body to even approximate.

Muscle Action And The Abdomen

This last one burns me up the most. Other than my immediate peers, employees, clients, I’ve never seen ONE person get this right. Tony Horton does planks incorrectly. The crazy lady with clown makeup from the Biggest Loser gets it wrong. EVERYONE gets it wrong. EVERYONE.

Watch a plank, a sit up, a leg raise, ANY core work by ANYONE, and I guarantee 100% that they are doing it wrong at least at the end of the effort, if not throughout. Why? Muscle Action.

We’re going to leave aside the external obliques, internal obliques, and tranversus abdominis, because, frankly, people can’t even get the first layer right. The rectus abdominis (or what everybody calls and thinks of as the “six pack” or “abs”) has various roles – it’s true. It braces. It stabilizes. But don’t get confused. It has one action: flexion of the trunk. Flexion looks like a “scaredy cat back.” It looks like bad posture. It looks like slumped humpback. Go ahead: search your favorite fitness icon and all of google images of planks and core work. Any flexed spines? No? No surprise. AT BEST, if you really dig hard in order to disprove me, you may find someone close to neutral through the spine. But as you sift through thousands of images to uncover that one, you’re going to see ample examples of EXTENDED trunks, EXTENDED torsos, EXTENDED spines, and stretched/distended abs. We don’t have time for it here; but this one miss alone is responsible for most exercise-related back pain and aggravation (but that’s another can of worms for another time).

People get confused by tension. I can tense the “abs” without working them through their action. This tension sensation is part of what reinforced the triceps and biceps mistakes for so many people as well. Artificial tension, or stretched tension is not action.

To help with clarity, think of holding a heavy weight in your your hand without moving your arm at all. You will eventually feel tension in the biceps. But you have failed to work the biceps through its action. Likewise, you can plank all you want, sit up all you want, and so on; but, if you do not flex at the trunk, you have failed to work the rectus abdominis through its action. And, as I said before, that’s not even beginning to discuss the complications of the other layers of the abdominal wall and related structures.

Returning briefly to the thesis sentiment, even I am wrong, many many times over. I have come across so many different body types which challenge and stretch my beliefs. Every time I think, “I cracked the code,” I get a client with a serious disease, a neurological disorder, a missing limb, a crushed/deformed shoulder. Now what? Everything I learned in 41,000 hours of coaching experiences goes out the window. Injuries change muscle action and alter effective anthropometry. Therefore, I’ve even discovered that some people cannot move the same way as THEMSELVES after certain orthopedic injuries.

I can even challenge a piece of my own argument about trunk flexion. The takeaway most people would have (and rightly so) is that the trunk better be flexed in a plank. I’m not revising that. But now add in anthropometry. If someone has a long torso, he has to produce much more force than someone with a short torso in order to nail this. That said, one person’s “proper” plank may be kneeling, while another’s is with knees off the ground, while yet another isn’t quite strong enough to flex the trunk fully with any load (including while kneeling).

Various coaches, trainers, and instructors have long intuited that there are some movements which aren’t a fit for all people. But too often they’ve laid the blame on muscle tightness or inflexibility. Those are real concerns – I agree. But you cannot foam roll your way to a shorter femur. You cannot lacrosse ball your way to a running style which is inefficient or impossible for your skeleton to adopt. Sometimes your yoga pose looks different because you aren’t built like the master yogis who have short torsos, short femurs, long shins and long wingspans. There’s no amount of chiropractic adjustment or turmeric essential oil which is going to lengthen your shin. Sorry. Without referencing anthropometry and muscle action, any form or technique recommendation is categorically wrong. Sadly, almost all form and technique recommendations are coming from people who don’t even know about the existence of anthropometry or muscle action.

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