We’ve been talking a lot lately about the RCOC’s email transformation strategy and everything is going really, really well! We recognize, however, that three emails per week may be a bit too much for some to manage. Receiving too many emails from the RCOC, let us know and we can customize to your needs!
Here’s the current RCOC email schedule:
- Tuesdays: Weekly update – a newsletter-type email featuring recent stories about the Chamber, the Community and our Members
- Wednesdays: Business connections – a themed email (last week was preparing for graduation parties) featuring links to RCOC members who provide services related to the theme
- Fridays: Events email – focused on RCOC upcoming events calendar
We are SO EXCITED to see the major impact our newly transformed email strategy has had! Over the last three months, the rate in which people are actually engaged in opening RCOC email communications and clicking links is averaging 20-25% (close to 600) – which is phenomenal! Our emails have been viewed close to 5000 times! The email transformation has been totally revamped with help from Minnesota Interactive, a web consulting company we have been working with since 2012.